Google Website Optimizer (GWO) a powerful tool that allows website owners to split traffic and test the effectiveness and conversion rates for an array of variables. With the release of a new API today, Google is allowing site owners to conduct multivariate testing from their own platforms.
Part of Google Analytics, Google Website Optimizer (GWO) is a free tool that “handles splitting a website’s traffic, serving different variations and crunching the numbers to find statistical significance.”
For site owners, these minute variations can widen conversion funnels and lead to exponentially greater engagement and profit if changes are executed correctly.
The GWO API does not provide access to testing results. To see the experiment results, users must visit the experiment report page.
